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Search results 251 - 260 of 1900 matching essays
- 251: Advertising And Promotion Camp
- ... sales success through local penetration. EU Promotional Campaigns 2 Coca-Cola uses a multitude of promotional vehicles to attract new coke drinkers and retain current ones. One of the strongest promotional venues has been through television and sporting events (mainly soccer) but in the nineties the internet is strongly becoming a popular means to increase promotions. Sports Promotion Coke takes a global approach to its sports promotion. In 1997 they established ... of the different sports that Coke sponsors worldwide.5 This global coordination effort helps to oversee major marketing campaigns, however it also still allows unique advertising techniques and messages to be conveyed in each country. Television Recently, Coca-Cola has hired the services of TeleVest, a New York media agency specialized in purchasing television airtime, to select and locate TV series to purchase or sponsor in order to more effectively reach European television viewers. By purchasing programs, Coca-Cola will be able to license them to various markets ...
- 252: Deceptive Advertising
- ... constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase only to find out they are not getting what they originally planned or have to pay more than they had expected. Deceptive advertisements have ... deceived through their ads. Deceptive advertising can be described as advertising which is misleading in a material aspect. (Simon 256) This definition would include all the false and misleading advertisements that would appear in print, television, radio, outdoor and direct mailings. As well as more non-traditional forms of advertising like transportation ads along with the use of pictures, trade names, display materials, labels, sales talks, sales letters, price lists and ... the ad failed to show the terms of the lease in a clear manner that the consumer could reasonably understand. Grey Advertising had prepared and disseminated three lease advertisements for Mitsubishi in which two were television ads and the third being a print ad. The first television ad is as follows: (Audio) Lease for zero down and just two forty-nine a month for thirty-six months. (Video) MITSUBISHI GALANT ...
- 253: U.S. Wage Trends
- ... Process in the U.S. The advance of mass communication is natural in a technologically advanced society. In our country's short history, we have seen the development of the printing press, the radio, the television, and now the Internet; all of these, able to reach millions of people. Equally natural, is the poisoning and corruption of these medias, to benefit a few. From the 1950's until today, television has been the preferred media. Because it captures the minds of most Americans, it is the preferred method of persuasion by political figures, multinational corporate advertising, and the upper 2% of the elite, who have an interest in controlling public opinion. Newspapers and radio experienced this same history, but are now somewhat obsolete in the science of changing public opinion. Though I do not suspect television to become completely obsolete within the next 20 years, I do see the Internet being used by the same political figures, multinational corporations, and upper 2% elite, for the same purposes. At this time, ...
- 254: The Advancement of Technology
- ... Process in The U.S. The advance of mass communication is natural in a technologically advanced society. In our country's short history, we have seen the development of the printing press, the radio, the television, and now the Internet; all of these, able to reach millions of people. Equally natural, is the poisoning and corruption of these medias, to benefit a few. From the 1950's until today, television has been the preferred media. Because it captures the minds of most Americans, it is the preferred method of persuasion by political figures, multinational corporate advertising, and the upper 2% of the elite, who have an interest in controlling public opinion. Newspapers and radio experienced this same history, but are now somewhat obsolete in the science of changing public opinion. Though I do not suspect television to become completely obsolete within the next 20 years, I do see the Internet being used by the same political figures, multinational corporations, and upper 2% elite, for the same purposes. At this time, ...
- 255: Does The Mass Media Cause Undesireable Social Consequences With Specific Reference To Pornography
- Does The Mass Media Cause Undesireable Social Consequences With Specific Reference To Pornography It started by way of messengers and scribes, evolved through the presentation of newspapers and radio, brought us together with television, and now serves us world-widevia the ever-popular Internet. It is the mass media, and even from the earliest days of its existence, it has contributed greatly in ways that both enlighten and enrich ... of what is broadcast or transmitted in the news today is with reference to the chaotic condition of our planet, or something that society as a whole sees as detrimental or damaging. But the news television is not the only type of media taking the criticism of society. Other forms of mass media, specifically movies and television programs containing pornography and violence have been heavily criticized. The underlining concept to be debated here is that society is negatively influenced, specifically by these images of pornography and the result is increased violence ...
- 256: The Violent Reality of Gangs
- ... are not strong enough to make kids do things that are strongly against their morals. One of the ways that kids morals are bent so that gang violence becomes more acceptable is the influence of television and movies. The average child spends more time at a TV than she/he spends in a classroom. Since nobody can completely turn off their minds, kids must be learning something while watching the TV. Very few hours of television watched by children are educational, so other ideas are being absorbed during this period of time. Many shows on television today are extremely violent and are often shown this from a gangs perspective. A normal adult can see that this is showing how foully that gangs are living. However, to a child this ...
- 257: Violence By Children
- Violence By Children Violence is a big issue in our society because many people get influenced by it or they recieve it through the television. Childrens minds also have been corrupted by televison because they watch a lot of television while there growing up, so television influences them to act out what they see on television. The main concern with violence is the childeren because now in our society theirs a lot of hate going on. Many kids are getting ...
- 258: Hollywood's Attack on Religion
- ... In this part of the book, Michael Medved discusses the shift in attitude Hollywood has made toward religion, from acceptable to contemptible. He takes a look at the messages being sent in films, music and television in the last 15 to 20 years and analyzes their effects. In general, Hollywood depicts religion in an unfavorable manner, according to Medved. Moreover, Medved also argues that, not only has Hollywood taken a hostile ... religion, but it has paid the price, literally, for doing so. All of Medved's arguments are well supported and documented, making them seemingly futile to argue against. Yet, Hollywood, which includes films, music and television, continues to disregard the obvious facts that Medved has revealed. In the first chapter of this section, "A Declaration of War," Medved discusses the facts surrounding the protest which took place on August 11, 1988 ... won two Oscars for Best Picture . . . three for Best Actress, and one for Best Actor (76). Of course, the film industry isn't solely responsible for Hollywood's attack on religion. The music industry and television are also guilty of slandering religion. Lyrics by groups such as R.E.M., Black Sabbath and Judas Priest indicate the music industry's contempt for religion. For television, "God's influence . . . is all ...
- 259: Catcher in the Rye: How Holden Deals With Alcohol, Sex, and Violence
- ... way he acted when he was drunk shows how pathetic you are when you can not function properly. The next topic, sex, is a very common word nowadays. Sex is so common it is on television screens, blown up on billboards, and used for commercial enticement. It also seems that teenage men are purchasing cars and teenage girls are receiving more freedom from their parental figures. A couple years back, women ... of his friends about his sex life. He tells him how terrible it was. Finally, the last dilemma that teenagers face daily is, violence. Violence is another one of those topics which is all over television shows, movies, and printed materials. Example of printed materials are, newspapers, and magazines. Violence is something, no matter where you go, you will still encounter it. Even in our harmless halls of Keystone Oaks, violence is an event that happens every now and then. According to The Teenage Survival Book, the innocence of children and teens is corrupted by television. Watching horror movies only promotes violence. A way to keep violence down amoung teenagers is, to tone down the blood and gore seen on television, and on the movie screen. Within the novel, Holden ...
- 260: Society and The Role That Computers Play In USA
- ... Process in The U.S. The advance of mass communication is natural in a technologically advanced society. In our country's short history, we have seen the development of the printing press, the radio, the television, and now the Internet; all of these, able to reach millions of people. Equally natural, is the poisoning and corruption of these medias, to benefit a few. From the 1950's until today, television has been the preferred media. Because it captures the minds of most Americans, it is the preferred method of persuasion by political figures, multinational corporate advertising, and the upper 2% of the elite, who have an interest in controlling public opinion. Newspapers and radio experienced this same history, but are now somewhat obsolete in the science of changing public opinion. Though I do not suspect television to become completely obsolete within the next 20 years, I do see the Internet being used by the same political figures, multinational corporations, and upper 2% elite, for the same purposes. At this time, ...
Search results 251 - 260 of 1900 matching essays
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