|
Enter your query below to search our database containing over 50,000+ essays and term papers
Search results 151 - 160 of 1900 matching essays
- 151: Advertisers Take Us For Spend-
- ... publicity, and public relations. Advertising techniques range in complexity from the publishing of simple notices in the classified-advertising columns of newspapers to integrated marketing communications, involving the concerted use of advertising in newspapers, magazines, television, and radio, as well as direct response, sales promotion, and other communications vehicles in the course of a single campaign. From its unsophisticated beginnings in ancient times, advertising has flourished into a worldwide industry. In ... millions are spent on institutional advertising, which usually mentions products or services only incidentally. Another minor, but increasingly popular, form of advertising is co-operative advertising, in which the manufacturer shares the expense of local television, radio, or newspaper advertising with the retailer who signs the advertisement. National advertisers occasionally share the same space in magazine advertising. For example, makers of pancake flour, of syrup, and of sausages sometimes jointly advertise ... rates also are set by newspapers for amusement, political, legal, religious, and charitable advertisements. Advertising messages are disseminated through numerous and varied channels or media. In descending order of volume, the major media are newspapers, television, direct mail, radio, magazines, business publications, outdoor advertising, and farm publications. In addition, a significant amount of all advertising is invested in miscellaneous media, such as window displays, free shopping-news publications, calendars, blimps, ...
- 152: TV Violence: Impossible To Get Rid of Violence on Television
- TV Violence: Impossible To Get Rid of Violence on Television Tear gas flushes a gunman out of a house where he had been held up. He comes out shooting, then falls in a hail of bullets from the S.W.A.T team. A film ...
- 153: Talk Shows
- Do It Publicly With talk shows ruling day-time television, people are left with little choice but to watch this humiliating form of entertainment. Turn the television on in the afternoon and you will find a large variety of talk shows to choose from. "Maybe we have become a nation addicted to hearing our neighbors' seamy personal problems"(You 40). Personally, I ... both the lack of choice and the attraction to other peoples problems. Many of the topics on talk shows are degrading to our society. If person came to America for the first time and watched television, they would probably see a talk show. The model a talk show would give of American society is horrifying. For example, a common talk show topic is teens having multiple sex partners at young ...
- 154: Bob Roberts: Race and Color
- Bob Roberts: Race and Color Is television today still in the era of segregation? I think that it is because none of the four major networks (ABC, CBS, NBC, FOX) have enough of security of mind to have a full minority show ... second-rate networks like the WB and UPN. The only two shows that will be integrated will be WB's For Your Love, and UPN's Grown Ups. Also, if you look at the integrated television shows that have aired, there are always distinct white and black lines. The blacks will usually be in the "hoods" and the whites live under better living conditions. This is the way our television is, because this is the way the regular white people think. They are always stereotypical of the two races. Black, brown, red, purple yellow or whatever color the person is, they will always be ...
- 155: Internet Junkies
- We have all seen the pictures, in our head and on television, of the typical Internet junkie: alone in the dark, he sits glued to the soft glow of the computer screen, hand on the mouse, eyes glaring into the screen. His eyes flutter through the endless ... biggest thing to hit communications since Alexander Graham Bell's little invention. The telephone eliminated the age old distance barrier and made the whole country seem smaller. With transatlantic cables and satellites, the advent of television and CNN, and now the Internet, the world has become nothing more than a picture on a screen, be it computer, television or otherwise. Our image of the world has changed incredibly: from being immeasurable in size and unconquerable, it has shrunk to a measly little abstract thought based on pictures and sounds relayed to us ...
- 156: The Negative Portrayal Of LSD
- ... to which it was introduced. A dream of money, success, and a house with a white picket fence still existed within the pandemonium of the nation and many still relished in the idea of “Americanism.” Television was a base for a magnitude of world news and national information. Television situation comedies created ideal families and contenting distractions from unsettling national realities. Mainstream media, both fact and fiction, influenced the nation’s minds resulting in the effect of political change and further media influence over the government. The new decade, along with the effects of the Vietnam War and the strong influence of television, began to leak from the cracks of the nation a new counterculture of rebellious teenagers, unfamiliar narcotics, and a wave of promiscuity. Among the many issues and events molding our nation into a new ...
- 157: Talk Shows and Their Social Value
- Talk Shows and Their Social Value Talk shows have become a very popular activity among television viewers. The beginning of talk shows flared as Oprah Winfrey entered the market. Targeting stay-at-home moms, Oprah attempts to assist these daytime watchers in their everyday expenses and activities. Oprah has gained the ... issues are the primary focus incorporated in drawing its viewers. Springer episodes provoke their guests to exaggerate their emotions to draw attention, including physical assault. In the attempt to obtain a higher status among the television world, Springer fails to incorporate the positive morality in today’s society. The appeal of the public favors violence on television. There are presently many issues questioning the relation between violence on television and the violence that exists today in America. On Sally Jessy Raphael’s talk show, she uses a similar approach to attract ...
- 158: The Owls Are Not What They See
- Twin Peaks was one of the most popular shows on television during its first season, aired in 1990. The show was based in small town America, and was easily related to by young and middle aged viewers. The series begins with the murder of an American ... Peaks all seemed to have something in common, where they were all either murdered, portrayed as weak, deceptive, and/or abused by the male characters. The dangers that stem from showing such images on national television are that the audience, typically composed of males, would become desensitized to these images, and further, believe that the bold stance that Twin Peaks takes on femininity is true. Twin Peaks treats domestic violence and ... were certain they could get away with it. Furthermore, one out of eight Hollywood movies depicts a rape theme, and by age eighteen, the average American youth has watched 250,000 acts of violence on television (Ms. 33-58). In the case of Twin Peaks, the violence towards women is extremely excessive. What is almost more disturbing than the actual violence portrayed, is that according to the viewer polls, the ...
- 159: Advertiser Influence on the Media: Censorship and the Media
- Advertiser Influence on the Media: Censorship and the Media Part I Introduction In North America there are 11,000 magazines, 11,000 radio stations, 2,500 book publishers, 2,000 television stations, 1,700 daily newspapers, and seven major movie studios . Such a large number of media outlets should foster free expression without the influence from outsiders. However, 23 corporations control over 50 percent of the ... most of the magazine business, with Time, Inc. alone accounting for about 40 percent of that industry's revenues . The three networks, Capital Cities/ABC, CBS and GE/NBC, still have majority access to the television audience, and most of the book business is controlled by fewer than a dozen companies, with major categories like paperback and trade books dominated by still fewer firms . In this environment the usual democratic expectation ... of several highly publicized attempts by advertisers to pressure news media . At the Duluth (Minn.) News-Tribune, a consumer affairs reporter was dismissed after writing a column that angered real estate advertisers . In Minneapolis, Minn., television stations refused to air commercials critical of Northern States Power Co., a frequent advertiser, after receiving calls from a power company representative . Of the editors surveyed 93.2 percent responded that an advertiser had ...
- 160: Fashionably Loud
- ... for our home, work, and family. The media today is the largest advertisements money can buy and many large companies spend millions of dollars for a one-minute commercial on one of the major stations. Television and Magazine elaborate not only on what to wear and when to wear it but also on what others are wearing such as movie stars, models, music artists. Television, one of the largest media world, gives us the “gossip” on who is wearing what and what is fashionable for the season. Television shows like Entertainment Tonight, The National Inquirer TV, and Fashion TV are few of the shows that give us information on new trends for all different types of people and in all different countries. ...
Search results 151 - 160 of 1900 matching essays
|
