1.0 Through this report I am aiming to examine the software industry on an international scale. It is an in depth analysis of an industry strongly dominated and influenced by a powerful monopoly, examining the following; a) The market structure, its history, potential competition and its trends. b) The industry’s conduct in terms of advertising, pricing policies, branding, merger activity, with particular focus on the main player. c) The industry’s performance in terms of innovation due to new technology and the changing environment as well as profitability and efficiency. 2.0 I have taken information from various sources, these include extracts from the Independent, Economist, Computer Business Review and the MINTEL reports for 1996 and also from various sites on the Internet. 3.0 Software is an extremely Labour intensive ac....

Number Of Pages: 10

Number Of Words: 2681

Got a term paper due soon and need some help quick? You have come to the right place. Essay Galaxy has over 50,000 essays, papers, and reports available for download right now! Get ideas from thousands students just like you to help make that essay perfect. Don't hesitate. Join today and get instant access to our enormous database.

Membership Options Price Savings   1 month subscription    $19.95 recurring * 3 months subscription    $39.95 recurring $19.90 6 months subscription    $69.95 non-recurring $49.75