Women in Management Women are often most sensitive to changes in the environment because they are in closest contact with the home and the land; they are the first line of defense. Women represent a huge consumer market: They control over 80% of consumer spending in the United States. Importantly, beginning in 1999, the majority of Internet users will be women. Some providers even mention 40% of all users to be women. Are we seen differently form companies - as consumers and as employees? Will we make use of this market power to set new goals? Women are entrepreneurs. Women begin most of the new businesses. This provides a great opportunity for all sorts of companies from financial services to technology. Between 1987 and 1996, the number of women-owned businesses increased by 78%, almost twice the rate of increase of all U.S. firms, from 4.48 million in 1987 to 7.95 million in 1996. ....

Number Of Pages: 4

Number Of Words: 904

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