Web Radio Instant global radio, or Web radio, is the latest manifestation of the Internet’s multimedia successor, the World Wide Web. Improved technology and content are turning Web radio into a mass medium. (Hickman 30) The Web radio concept is mainly underlined by the concept of Webcasting, or broadcasting station content over the Internet. Online users who visit the Web pages of Webcasting stations can find archived and live audio covering news, business, sports, and many different types of music. (Thomas 38) Although the most prominent reason for the increase in Web radio activity is advancement in related technology, there are multiple other reasons. The key has been the development of software that allows a digital recording stored on a computer to be transmitted over the Internet and played instantly and continuously as it is received by the listener’s computer. (You....

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