ULEASHING THE KILLER APP:BOOK REPORT Digital Strategies for Market Dominance Killer apps, goods or services that establish quickly and dominate the market, are displacing traditional planning and strategy in business. These revolutionary realities such as email, the first word-processing program, and e-commerce are sudden and dramatic changes that have recently found success in changing the face of business. Companies that use existing technologies are finding possible killer apps as a way to gain advantage over competitors and serve their customers in a more efficient manner. Companies that choose to use existing, traditional ideals of strategy and planning are being passed over as the power of emerging digital solutions attracts their customers. Companies must now adopt a digital strategy to help produce their own killer apps to survive in thei....

Number Of Pages: 13

Number Of Words: 3301

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