Few would dispute the importance of petroleum to the world economy. In fact, some argue that in 1991 the United States and its allies fought a war in the Persian Gulf over this liquid that, at current prices, cost less than half a cent per fluid ounce and doesn't even smell all that good. Imagine the lengths one might go to protect access to a liquid that, in some cases, cost over $100 per ounce-20,000 times the cost of crude petroleum. Wars may be fought again-advertising wars- this time to claim a portion of the international perfume market, which, according to Smithsonian magazine, has sales of $10 billion each year. Ever since the ancient Mesopotamians first used perfume in burial rites over 4,000 years ago, humanking has developed an obsession with the scent and its willing to pay amazingly high prices for something as intang....

Number Of Pages: 3

Number Of Words: 557

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