All the enthusiasm in the brokerage industry no longer centers on mutual funds as it did before internet became an everyday household word. Now, much attention surrounds on-line investing in the brokerage industry. On-line investing has only recently begun to expand at astronomical rates. As personal computers become nearly an essential part of life, consumers are beginning to manage their portfolios on-line. Full-service brokerages may now be facing competition from their cyberspace counterparts as these Internet firms expand into their market. With the proliferation of new firms in the industry, consumers are becoming exposed to increasingly lower trade prices. As in any industry, the growing role of technology will lead to many changes. The structure of the industry as well as the conduct and performance of the firms within it will give an idea of where th....

Number Of Pages: 16

Number Of Words: 4361

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