Subliminal Advertising Is what we consciously see all there is to see? Subliminal advertising surrounds people all day long. It is “believed that one can influence behavior by secretly appealing to the subconscious mind with words, images and sounds” (Lenchnar 3). Throughout the years there have been many examples of subliminal advertising ranging from the word sex hidden in ice cubes to subliminal messages on Windows 95. Attempts have been made to discover the effectiveness of subliminal messages in television ads. Do these images really increase sales of products? Subliminal messages are a by-product of hypnosis. It is a technique for bypassing the conscious mind and putting a message in the subconscious mind. Subliminal advertising first became publicized in nineteen fifty seven when Jim Vicary flashed “drink Coca-Cola....

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