In 1950, a careless act turned into tragedy when a fire burned wild and swept away over 17,000 acres of forest watershed land in the Capitan Mountains, Lincoln National Forest. When the fire had died off, a badly burned cub was rescued from a charred tree. This cub, later named “Smokey,” was taken to the National Zoo where he lived out the rest of his life. Smokey was soon used to create an animated bear aimed at informing people of forest fires and fire prevention. The “Smokey the Bear” ad campaign was extremely effective and is still being used today as a way to inform the public of campfire do’s and don’ts. Advertising is a $125 billion industry that attracts the attention of the public. Advertising is used as a tool of persuasion in television, magazines, radio, billboards, and in-store displays. The incredible amount o....

Number Of Pages: 4

Number Of Words: 1094

Got a term paper due soon and need some help quick? You have come to the right place. Essay Galaxy has over 50,000 essays, papers, and reports available for download right now! Get ideas from thousands students just like you to help make that essay perfect. Don't hesitate. Join today and get instant access to our enormous database.

Membership Options Price Savings   1 month subscription    $19.95 recurring * 3 months subscription    $39.95 recurring $19.90 6 months subscription    $69.95 non-recurring $49.75