"People are exposed to some subliminal stimuli at all times throughout life" (Koponen, 97). A subliminal message is an insufficiently intense message used to produce a discrete sensation by influencing one's mental process or behavior. "Subliminal stimuli range from those just below threshold to those that are infinitely weak" (Koponen, 97). The theory that human behavior can be controlled by messages that bypass conscious perception and operate directly on the unconscious mind in freighting. "Though subliminals still scare many, they are sometimes marketed as a desirable means of contacting and tinkering with the subconscious" (www.subl.survives). Advertisers widely and frequently use subliminal messages because they find them successful in selling products. Then there are those advertisers who do not even use the ....

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