Reebok International Ltd. BUSINESS SUMMARY I. General Background Information Reebok International Ltd. is a worldwide sports and fitness company influencing the athletic lifestyle of the world since 1895. The story of Reebok International Ltd. began in Victorian England when Joseph William Foster created the first known running shoe with spikes for members of his local running club. Mr. Foster had a victorious clientele of distinguished athletes through his company J.W. Foster & Sons. With the ability of being an aspiring entrepreneur, Mr. Foster handcrafted shoes for affluent runners during his time. Foster's grandson's later expanded their grandfather's visions of igniting a passion for winning, to do the extraordinary, and to capture the consumer's heart and mind. They later transformed J.W. Fos....

Number Of Pages: 7

Number Of Words: 1790

Got a term paper due soon and need some help quick? You have come to the right place. Essay Galaxy has over 50,000 essays, papers, and reports available for download right now! Get ideas from thousands students just like you to help make that essay perfect. Don't hesitate. Join today and get instant access to our enormous database.

Membership Options Price Savings   1 month subscription    $19.95 recurring * 3 months subscription    $39.95 recurring $19.90 6 months subscription    $69.95 non-recurring $49.75