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Essay Galaxy - Propaganda Model
In the "Propaganda Model", Edward Herman and Noam Chomsky focus on the inequalities of wealth and power and its effects on the media at different levels. It allows the government and dominant private corporations and holdings to influence the public through a set of five filters, which make up the propaganda model.
I. The first filter: Size, Ownership, and Profit Orientation of the Mass Media
Ownership of national media by a small number of very wealthy individuals and corporations with similar mindsets, presuppositions, and political ideologies leads to a narrowing of debate, with greater positive emphasis on positions favored by media owners.
II. The second filter: The Advertising License to Do Business
Advertising allows production of media at below production cost. Therefore, the advertisers' choice of media (being at a lower price) will sell better and prosper ove....
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Number Of Pages: 3 |
Number Of Words: 675 |
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