McDonaldization of Society In today's' complicated and ever changing society, we often try to achieve a sense of stability and familiarity around us. One way our culture has tried to make life a little easier is by implementing a function now know as "McDonaldization". McDonaldization is defined as "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world." (1) The success of McDonalds, and of McDonaldization as a whole, is due to four basic factors--efficiency, calculability, predictability, and control. One of the first functions of McDonaldization is efficiency. Efficiency means choosing the optimum means to an given end. In our society, people like to have things go as quickly and as smoothly as possible, but they ....

Number Of Pages: 8

Number Of Words: 1974

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