The cost of building a state-of-the-art facility has grown dramatically over the past decade. As the pressure rises on intercollegiate athletic programs to raise as much money as possible, universities have been depending increasingly on high-cost amenities such as luxury boxes, personal seat licenses and club seating. Luxury seating includes special skyboxes usually purchased by corporations at premium prices and another level of more expensive seating often referred to as club seats. Club seat ticket holders often have better views, preferred parking, indoor/outdoor options and higher quality food and beverage service including a wait staff. Luxury seating alone is a tremendous moneymaker and is the second most important revenue stream for sports franchises behind television revenues. The mos....

Number Of Pages: 5

Number Of Words: 1198

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