POWER, GENDER, AND ADVERTISING. When society thinks of a male figure, they right away portray images such as guns, sports, and muscles. Most men (especially young men) identify with commercial advertisements. For example, the Gillette Company shows an commercial where a good looking man, with big muscles, half naked, and surrounded by three pretty women is shaving with the "ultimate razor", indicating that if men shave with this razor, they will be surrounded by beautiful women. Manhood has been shaped by stereotypical representation in advertisement, thus creating the system of preponderant influence, authority, and dominance. Historically, use of gender in advertising "has stressed difference, implicate, and even the natural dissimilarity of males and females" (Katz, pg.461). The influence of adv....

Number Of Pages: 3

Number Of Words: 750

Got a term paper due soon and need some help quick? You have come to the right place. Essay Galaxy has over 50,000 essays, papers, and reports available for download right now! Get ideas from thousands students just like you to help make that essay perfect. Don't hesitate. Join today and get instant access to our enormous database.

Membership Options Price Savings   1 month subscription    $19.95 recurring * 3 months subscription    $39.95 recurring $19.90 6 months subscription    $69.95 non-recurring $49.75