POWER, GENDER, AND ADVERTISING. When society thinks of a male figure, they right away portray images such as guns, sports, and muscles. Most men (especially young men) identify with commercial advertisements. For example, the Gillette Company shows an commercial where a good looking man, with big muscles, half naked, and surrounded by three pretty women is shaving with the "ultimate razor", indicating that if men shave with this razor, they will be surrounded by beautiful women. Manhood has been shaped by stereotypical representation in advertisement, thus creating the system of preponderant influence, authority, and dominance. Historically, use of gender in advertising "has stressed difference, implicate, and even the natural dissimilarity of males and females" (Katz, pg.461). The influence of advertising has a....

Number Of Pages: 3

Number Of Words: 750

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