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Essay Galaxy - Marketing-positioning Gulfways currently has a solid position in their market. Of course, as in any aspect of business, there is always room to improve the image of their product in the minds of the consumers relative to their competitors. Gulfways positioning can be improved in order to achieve a larger competitive advantage. In order to determine the optimal image position for Gulfways in their market, one needs to consider their current positioning relative to the retailers who promote their products, and the consumer who eventually purchases their products. Gulfways current position in the market in terms of its retail counterparts is that of a moderately low priced scuba equipment provider that offers excellent financial incentives such as a low credit line and the absence of an inventory (see appendix #1). This creates a competitive advantage with its competitors through the use of price an....

Number Of Pages: 3 Number Of Words: 688

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