Marketing Case Study Oakland Community College Oakland community college is the largest institution of its type in Michigan. It offers degrees and certificates in more than 90 career fields and university transfer degrees in business, science and liberal arts. It is community based and publicly funded institution. It has open admissions policy; student centered instruction and flexible curricula. Organizations increasingly have to be market-driven and customer focused to compete effectively in the future. The major key to success for OCC is understanding and meeting the needs of the local market. The needs of the local market are (a) easier and faster registration process; (b) adult community education- courses that will be useful for local business operations; (c) easier access to library materials; (d) ea....

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Number Of Words: 892

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