ԤIs Your Body Clear?Ԭ We, as Americans, are immersed in a society of products for sale. With so many items available how do manufacturers entice us to purchase their product over another one? They do this through advertising, or a way of promoting and marketing merchandise. Advertising is a very large industry, and many people spend their entire lives developing advertisements that the average consumer will see, and hopefully will believe. An advertisement is an example of a rhetorical situation. In this rhetorical situation, the advertisers use the concepts of logos, pathos, and ethos to draw the audience in and get their message across to the individual reader. They want the consumers to trust and believe them. Most of all, they want them to buy whatever they have to sell. Companies must re....

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