ForPlay Project: Financing in the EU Forplay, Inc., is about to become a reality on the European market. Our company will base its distribution on strategic alliances with local mail order companies, while starting a global ad campaign targeted to an audience age 18 to 45. While we don’t expect too many difficulties in converting and repatriating our funds, the financial aspects of this operation will still have to face the upcoming European monetary integration. The new currency -- the euro - could significantly impact the way international business is conducted. In January 1996, Andersen Consulting surveyed 169 companies throughout the European Union, finding that "nearly three quarters felt that deeper integration in the form of European monetary union (EMU) would enhance the single market and bring further benefits -- such as a more stable curr....

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Number Of Words: 809

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