This is the case of the Cascade Foods company and the analysis of the decision they were trying to come to about introducing a new product using new technology. Before beginning to get into the meat of the case, it should be noted that since the data and all relevant information was presented during the middle 1980's, this analysis shall continue on in that vane and assume that it is still 1984, the period in which the problem was being presented. This case will be broken down into two main parts: 1.) The SWOT analysis and 2.) the financial analysis. The main problem and concern of this case are whether or not Cascade Foods should, given the current conditions, go ahead and launch a new fruit drink line into the market using a relatively new packaging technique. Strengths One of the main deciding factors....

Number Of Pages: 8

Number Of Words: 1993

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