In 1960 the Xerox Corporation was in a position where it could corner the copy machine industry for the next 15 years. Xerox had practically invented the copy machine, and had secured its dominate stake in the copy machine industry with patents. However, this security backfired on Xerox because it didn't allow them to focus on new product development. During this period, their research and development goals diminished, and the quality of their products remained the same if not worsened. The strategy Xerox had remained stagnant. Xerox found itself in the mid 1970's with a loss in profit, market share, and competitive stance. By effective supply chain management, Xerox would be able to revamp its structure. In order to confront new competitors such as Ricoh and Canon, Xerox was going to have to make major changes within its organization. First, Xerox management sought to si....

Number Of Pages: 3

Number Of Words: 621

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