“Baja Fresh & Taco Bell” In today’s increasingly competitive marketplace businesses must be very creative in their marketing strategies in order to attract as much business possible. Companies spend a tremendous amount of their budget on advertising, soliciting, marketing and selling their products and / or services. Businesses that aren’t creative don’t appear to succeed as much as those that produce good marketing campaigns. Fast food restaurants are one of the most recognized businesses. It appears that at just about every major intersection you’ll find some sort of fast food establishment. Which one do you select? Why did you select it? Is their food good? Was it because you found their marketing approach “funny”? Are your funds limited? There are multitudes of reasons why consumers solicit a particular business. I analyzed two fast food restaurants; one is an es....

Number Of Pages: 4

Number Of Words: 971

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