As Michael Winkleman described, public relations professionals and educators are currently engaged in a vigorous discussion of the role of ethics within the profession and the means by which ethics can be taught to both public relations students and professionals. According to Winkleman, the rise in concern over ethical issues can be traced to the reaction of the profession to events in the 1980s, which included high-profile instances of insider-trading and covert government foreign policy activities. In addition, the ethical debate is thriving because corporations have realized that they have to pay more attention to social demands and be more responsive to "stakeholders." This realization has paralleled the move from theoretical ethics to applied ethics. Winkleman's conclusion is that ethics are crucial for public relations because they will benefit the profession and th....

Number Of Pages: 12

Number Of Words: 3300

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