Does vision and mission emerge from the particular culture of a firm or is it dictated by strategy? The culture of a firm and the formation of strategy are two very important aspects of an organisation. The world contains many different people all with different values, ideas and beliefs. These differences create a diverse range of cultures within organisations, some having bigger influences than others. Strategies within organisations are highly dynamic and complex, and can have positive and negative effects on an organisation. Vision and mission are concepts that many believe are vital for an organisation to operate effectively and to the best of its abilities. Andrew Campbell (1991) , a prominent writer on vision and mission, believes that both the culture and the strategy of a firm come together side by side to build an overall definition of mission for a....

Number Of Pages: 12

Number Of Words: 3139

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