Offensive and defensive strategies are by products or results of the corporate strategies. A corporate strategy is a comprehensive set of activities developed by top management to aid an organization achieve its corporate objectives. Involving all parts of an organization, these strategies consider both internal and external environments. As the name suggests these strategies are aimed at placing the organization in a 'attack mode' of sorts. Organizations employing such strategies generally believe in acting before their opponent. Such strategies are usually achieved through internal growth, though some like mergers and acquisition, etc are external. Concentration on a single product or service The firm chooses to specialize in a single product, product line, or service. It plans to do one thing with g....

Number Of Pages: 5

Number Of Words: 1106

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