"AT BLOOMINGDALE'S, WE'RE ALWAYS AT YOUR SERVICE" Bloomingdale’s is successful because they have positioned themselves in the retailing market, by offering unique merchandise from around the world, targeting a affluent, educated group of patrons aged between 35-55 years, and focusing on "Customer Service". This marketing strategy has been the back bone of their success. Advertisement campaigns of Bloomingdale’s has portrayed the focus of "Customer Service", with slogans such as "At Bloomingdale's, we're always at your service" and "You are like no one else in the world, Bloomingdale's is like no other store in the world. ™." Bloomingdale’s is like no other store in the world, offering a unique retailing experience. It has been referred to as the "retailing theatre" in some of the worlds most influential magazines. Thus Bloomingdale’s has gathe....

Number Of Pages: 5

Number Of Words: 1130

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