AHOLD IN THE CZECH REPUBLIC Ing. Ivan Kopriva, Managing Director of the SESAM Formula Introduction. p. 3 The Czech economy p. 3 Euronova p. 4 Brief profile of Euronova’s retail store chains p. 5 The Marketing Concept p. 6 Conclusion p. 8 Appendix I: Division of FDI in the Czech Republic p. 10 References p. 11 Introduction Royal Ahold N.V. is one of the biggest players on the food and beverage retail markets as it owns or franchises about 3,200 supermarkets, hypermarkets, and discount stores in 17 countries. Royal Ahold (hereafter referred to as “Ahold”) is a leading supermarket operator in the US (mainly on the East Coast under the BI-LO, Giant, Tops, and Stop & Shop names). It will grow even bigger in the US with its purchase of Giant Food Inc. (unrelated to its existing Giant stores). Ahold also has liquor and confectionery stores, an ins....

Number Of Pages: 9

Number Of Words: 2381

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