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Essay Galaxy - Spin Cycle
SPIN CYCLE
With so many different scandal to his credit and numerous ongoing
investigations pending, President Clinton has been bombarded by the media in a
fashion not seen since the last days of the Nixon administration. Despite this
unwanted attention, Clinton has managed to maintain lofty approval ratings and
successfully deflect even the most ardent attacks. How does he do it? This
question is answered in full in Spin Cycle, a backroom look at how news is
created and packaged in the White House and the methods used to distribute it
to the public. In painting a detailed picture of the hand-to-hand combat known
as a press conference, Kurtz shows how the use of controlled leaks, meticulously
worded briefs, and the outright avoidance of certain questions allows the White
House to control the scope and content ....
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Number Of Pages: 6 |
Number Of Words: 1390 |
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