Pharmaceutical Companies and Advertising Nowadays, Pharmaceutical companies spend more advertising dollars toward TV than magazines. Two years ago, direct-to-consumer prescription drug advertising put advertisements in magazines. Magazine companies enjoyed unusual growth in the pharmaceutical category, which brought than twice the revenue of TV advertising. However, pharmaceutical companies started to place more advertising on TV than in magazines. There is a simple reason, TV has vast attraction to pharmaceutical companies, which can reach consumers more easily than magazines. At the same time as, network TVs are getting more advertising from pharmaceutical companies, which means they get more revenue. According to Competitive Media Reporting, “Network TV earned $393.3 million through November 1998 compared with $156.2 million ....

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Number Of Words: 453

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