|
This is just a FREE sample preview of the essay
Subscribe to Essay Galaxy for instant access to view the entire paper
Essay Galaxy - Pharmaceutical Companies and Advertising
Pharmaceutical Companies and Advertising
Nowadays, Pharmaceutical companies spend more advertising dollars toward TV than magazines. Two years ago, direct-to-consumer prescription drug advertising put advertisements in magazines. Magazine companies enjoyed unusual growth in the pharmaceutical category, which brought than twice the revenue of TV advertising.
However, pharmaceutical companies started to place more advertising on TV than in magazines. There is a simple reason, TV has vast attraction to pharmaceutical companies, which can reach consumers more easily than magazines. At the same time as, network TVs are getting more advertising from pharmaceutical companies, which means they get more revenue. According to Competitive Media Reporting, Network TV earned $393.3 million through November 1998 compared with $156.2 million....
|
|
Number Of Pages: 2 |
Number Of Words: 453 |
Got a term paper due soon and need some help quick? You have come to the right place. Essay
Galaxy has over 50,000 essays, papers, and reports available for download right now! Get
ideas from thousands students just like you to help make that essay perfect. Don't hesitate.
Join today and get instant access to our enormous database.
|
Membership Options |
Price |
Savings |
|
1 month subscription |
$19.95 recurring |
* |
3 months subscription |
$39.95 recurring |
$19.90 |
6 months subscription |
$69.95 non-recurring |
$49.75 |
|
|
Credit card and check processing is provided by PayPal and is 100% safe and secure
|