Victoria's Secret vs Gap There is no doubt that Victoria’s Secret has done extremely well in the lingerie market. Gap has established a strong name in the field of clothing in women’s and men’s casual dress. Gap is now discussing opening what will become GapBody. A branch from their other stores that will carry lingerie, a store similar to that of Victoria’s Secret. In order for Gap to really compete with Victoria’s Secret it is essential that they find the right market to sell to. Gap has established a great reputation in the clothing business for the younger generation. It is well known that Gap caters to the middle class customer. This is their market, it is essential that they maintain this same class of customers when they create GapBody. Victoria’s Secret found their market in the sexiest lingerie possible. It ....

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Number Of Words: 562

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