Effects Almost everything we, as Americans, know and believe, comes directly from news sources and advertisements. From our actions it seems as if we no longer need any evidence to support the media's claims, for we have turned the media into our new god and we believe just about everything the media says, with out giving a second thought. Not only do we believe into everything the media tells us to, we also adapt TV into our life and many people feel as if the media is largely responsible for the transforming of cultural ideals and attitudes. On the other hand, many people argue as well, that there has been no conclusive evidence that support such claims. In the 1960's many people were exasperated with the “ effects” approach to media research because they felt as if they were not getting anywhere. There were many loop holes and the effects research model contained serious problems in terms of me....

Number Of Pages: 5

Number Of Words: 1215

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