Stay Tuned: The Exploitation Of Children In Television Advertisements Across America in the homes of the rich, the not-so-rich, and in poverty-stricken homes and tenements, as well as in schools and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the c....

Number Of Pages: 16

Number Of Words: 4341

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