Oil Spills and Pollution A couple examples of attempts at early public image boostings that ended up backfiring include a media pay-off and a skewed company-produced video that recorded the cleanup progress. Exxon offered to reimburse an Alaskan Public Radio station for expenses the station incurred while covering the spill. The total amounted to a little over $32,000 and was seen as a not-so-subtle bribe to everyone except Exxon themselves. Another time, a crew of cameramen were filming workers that were cleaning up the oil-soiled beaches and spent great amounts of time on a relatively pristine strip of sandy beach where the oil had virtually been swept back into the ocean on its own. An Alaskan official reported that he watched the film crews scatter to less attractive areas of the beach as news media arrived to cover the Exxon people’s taping.14 As bad as the Valdez disaster was, ....

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Number Of Words: 496

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