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Essay Galaxy - Abercrombie and Fitch's Ads Abercrombie and Fitch's Ads

Most ads that come from Abercrombie lately have basically been oversexed schlock, but they still seem to pull in customers to buy their $80 jeans. What is it about this store and their ad campaigns that make them so popular? I found one of A&F more ³conservative² ads and analyzed it.... The first thing I noticed about this ad was the extremely dominant focus on the couple and the blurred visuals behind the twosome. The human eye naturally focuses toward the lighter, brighter fabric: the guyΉs shorts. That leads up to his blood red tee-shirt, bearing the name of... guess who: Abercrombie. So, right from the get go, the consumer knows what heΉs looking at. How do we assume that this is a boy-girl couple? The person on the right, even with a hat on, has the facial features of a woman: her face is softer and petite looking. The clo....

Number Of Pages: 4 Number Of Words: 967

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