Abercrombie and Fitch's Ads Most ads that come from Abercrombie lately have basically been oversexed schlock, but they still seem to pull in customers to buy their $80 jeans. What is it about this store and their ad campaigns that make them so popular? I found one of A&F more �conservative� ads and analyzed it.... The first thing I noticed about this ad was the extremely dominant focus on the couple and the blurred visuals behind the twosome. The human eye naturally focuses toward the lighter, brighter fabric: the guy�s shorts. That leads up to his blood red tee-shirt, bearing the name of... guess who: Abercrombie. So, right from the get go, the consumer knows what he�s looking at. How do we assume that this is a boy-girl couple? The person on the right, even with a hat on, has the facial features of a woman: her face is softer and petite lookin....

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Number Of Words: 967

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