The Dodge Durango Buying a vehicle can be a hard and stressful decision. Vehicles are not only a form of transportation but a symbol of one’s social class. According to Fortune magazine “Americans never stopped craving freedom, power, and a feeling of superiority over the rest of the world.” Because of the Americans’ desire for such qualities in a car, sport/utility vehicles (SUVs) have taken over the market. “According to J.D. Power & Associates, 68,277 luxury SUVs were sold in 1997” and more are expected to sell in the following years(Maloney). Every car manufacturer has at least one SUV in their line because the SUV is being viewed as the “latest status vehicle” (Maloney). Dodge has recently put their only SUV, the Dodge Durango, out on the market. The “Durango offers some attractive alternatives in the increasingly crowded sport utility market” (....

Number Of Pages: 6

Number Of Words: 1437

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