Campaigning After watching The Candidate, one can understand the reasons political candidates must participate in campaigns. The primary goal of any candidate is to get elected into the office of which one is running for. In recent years the extent to which nominees go to and the price they are willing to pay in a campaign is costly. The Candidate is based onthe election of a politician. Robert Redford plays Jim McKay, a Californian lawyer, asked to run for U.S. Senate. McKay was chosen as a nominee because of his credibility, integrity, name, and his good looks. These characteristics are necessary for candidatessecuring a political office. Voters prefer a man they can believe in and trust. Sometimes just recognizing a cadidate's name is sufficient for some people. This is a definate advantage to incumbents such as Crocker Jarman who is McKay's opponent....

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