Sex in Advertising The use of sex in advertising has become a major selling method in the society we live in today. It began sixty years ago when a beautiful young woman introduced the first windproof lighter and a new wave of advertising emerged - The Pinup Girl. She advertised everything from lighters to laundry soap. She even recruited for the U.S. armed forces (Parade Magazine; pg 6). Sexuality in advertising is now a major area of ethical concern, though surprisingly little is known about its effects or the norms for it's use (Baltimore Sun; pg. 1G). Advertisers use of sex appeals has grown and become widely present throughout the U.S. and really most of the world, but it has never really been clear the line between offensive and effective advertising. Over the last couple of years, commercial content, like programming, has gone through a significant....

Number Of Pages: 6

Number Of Words: 1518

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