Broadcasting, Programming, and The Audience Steiner's model on programming preferences and broadcasting choices tries to show how stations come to the conclusion of what programming to show. This model goes on the assumption that broadcasters will go after the largest audience possible. Going on the information given about this hypothetical situation, we can predict what each of the four stations in this market will show. There are three distinct audience preferences. The first groups of 1200 viewers has a first programming preference of sitcoms and a second choice of soaps. The second group numbers 900 viewers and would pick cops first and soaps second. The third group, 500 viewers, likes soaps first and sitcoms and their second choice. This model s....

Number Of Pages: 7

Number Of Words: 1867

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