3 Billion Dollar Screams Universal Studios Escape, unifies the “old” Universal Studios Florida, the all new Universal Studios Islands of Adventure theme park, a City Walk of restaurants and night clubs, and a new luxury hotel all under one name. ‘Islands of Adventure’ and City Walk will officially open this May, while the hotel is scheduled to open in the fall. Universal’s parent company, Seagram, invested billions in hopes of attracting larger crowds, drawing larger profits, and providing an all around, one-stop, high quality vacation experience that can compete with neighboring Disney World. Universal Studios Islands of Adventure theme park represents a $2.7 billion investment that marketing execs hope will draw larger crowds away from their number one competitor whose name says it all: Walt Disney World. The ....

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