McDonald’s Americanizing Europe At one of several concerts in Europe by the American rock sensation Bruce Springsteen, 30,000 enraptured youths wear jeans and T-shirts bearing the names of American universities, states, and products. At their feet are thousands of empty Coca-Cola bottles. Springsteen addresses the crowd in English and sings—to roaring applause—his hit, “Born in the U.S.A.” (Billard 34). These types of images continually bring up the question: Is European culture being overshadowed or diminished by the American culture? For years now since World War II, America has had a powerful grip on the European economy through the export of its products such as Coca-Cola and McDonald’s. The television phenomenon, especially, has transmitted American products and images on a huge scale causing Europeans to feel as if they have been blanketed with ....

Number Of Pages: 11

Number Of Words: 2804

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