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Essay Galaxy - Gant, The Fashionable Alternative!
Gant, The Fashionable Alternative!
Gants recent successes in the sportswear category warrant a new advertising plan for the 1977 selling year. Changes to lifestyle, standards for business attire and general fashion consciousness, have had a major impact on mens wear in the last several years. The company can no longer afford to overlook these growing trends when designing a communications plan. Clearly, Gants target audience has transformed, and the company will need to direct its advertising to target an increasingly younger and more liberal male audience.
II. Issue Identification
The most important issue facing Gant in the upcoming year is the overall budget allocation for the National Print Campaign and the Co-operative Advertising Program. Because the company has limited financial resources, management must maximize its existing strengths while trying ....
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Number Of Pages: 5 |
Number Of Words: 1264 |
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