Ben and Jerry's Ben & Jerry Homemade, INC was founded in 1977 by two hippie type young men. Bennett Cohen and Jerry Greenfield. The first scoop shop was opened in May 1978 in a renovated gas station in downtown Burlington. Financed by a $12,000 investment loan from Ben’s father. The cofounder‘s business concept was to make the best ice cream available and to sell it at an affordable price. In 1979 Ben & Jerry’s began wholesaling ice cream in 2 ½ gallon tubs to restaurants in the area. After transforming the business by packaging pint cartons and wholesaling them to area groceries and mom-pop stores along truck routes the business took off. In 1981 sales had grown enough to require expanding production to a second building just as Time magazine ran an August 1981 cover story on infatuation with super-premium ice cream; the article stated that Ben & Jerry’s in Burlington, Vermont, mak....

Number Of Pages: 6

Number Of Words: 1465

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