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Essay Galaxy - Ben and Jerry's
Ben and Jerry's
Ben & Jerry Homemade, INC was founded in 1977 by two hippie type young men. Bennett Cohen and Jerry Greenfield. The first scoop shop was opened in May 1978 in a renovated gas station in downtown Burlington. Financed by a $12,000 investment loan from Bens father.
The cofounders business concept was to make the best ice cream available and to sell it at an affordable price. In 1979 Ben & Jerrys began wholesaling ice cream in 2 ½ gallon tubs to restaurants in the area. After transforming the business by packaging pint cartons and wholesaling them to area groceries and mom-pop stores along truck routes the business took off.
In 1981 sales had grown enough to require expanding production to a second building just as Time magazine ran an August 1981 cover story on infatuation with super-premium ice cream; the ar....
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Number Of Pages: 6 |
Number Of Words: 1465 |
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