Starbucks' Expansion Starbucks Corporation started its expansion into today's business by one man's foresight and determination to create and make a coffee business that would be the number one standard on today's market. Howard Shultz, was the inspirational "dreamer" that made Starbucks the powerful business that it is today. He gained the knowledge and experience to expand his ideas through the observation of others in the field as well as hands-on experience working within the corporation. He started his own business called Il Giornale as a test market for his idea. Il Giornale was an Americanized version of an Italian Expresso bar. This business did great and laid the foundation for Shultz' ideas to take effect. Shultz' vision was to buy Starbucks out and rebuild it with his vision of success. The prior owners were tired of the coffee business and wanted to ....

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Number Of Words: 410

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