Buying A Baskin-Robbins Franchise We chose to buy a Baskin-Robbins franchise. As ice cream fanatics, we felt that this franchise would appeal to a wide age range. Because of this wide audience, the hopes for success are greater. Baskin-Robbins is a major part of Allied Domecq, a company with interests in Food Manufacturing, Retailing, Brewing, and the Wholesale of spirits and Wines. Ever since it was founded in 1945, the Baskin-Robbins concept has been a simple one-- to provide customers with 31 flavors, one for each day of the month. Because of the rich quality of the ice cream the customers demanded more flavors. The current flavor list had over 700 flavors. The company goal is to provide the franchisees with the best and most varied selection available anywhere. The co....

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Number Of Words: 449

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