The Success of Lillian Vernon It all began with black and white in 1951. Today, nearly 45 years later, the mail order business of Lillian Vernon has swept the mail order market and maintained a financial foothold where others could not. Lillian Hochberg (now known as Lillian Vernon) started her business at her Lillian's motivation was to supplement her husband's then $150 dollar a week income by working from her home. She could be homemaker and help with the finances too. Her success started by using $495 dollars of wedding gift money to place an mail order add in Seventeen magazine selling an inexpensive leather belt with matching purse that she herself had designed. As a hook, she offered to moaker in the Chelsea district of New York, manufactured the two items for around $3 dollars. The purse and belt came in black, tan, or red and sold for $7 dollars.(Youman....

Number Of Pages: 4

Number Of Words: 858

Got a term paper due soon and need some help quick? You have come to the right place. Essay Galaxy has over 50,000 essays, papers, and reports available for download right now! Get ideas from thousands students just like you to help make that essay perfect. Don't hesitate. Join today and get instant access to our enormous database.

Membership Options Price Savings   1 month subscription    $19.95 recurring * 3 months subscription    $39.95 recurring $19.90 6 months subscription    $69.95 non-recurring $49.75