IBM's Dominance of the Computer Industry The dominance that IBM enjoyed over the computer industry from the mid-1950's to the mid-1970's was not achieved primarily through superior technology, but through superior marketing and customer service. IBM realized that customer were interested in solutions to problems rather that the technical merits of a machine. With this in mind, IBM took a total- system approach to computers, not just a central processing unit approach. Even early on, IBM realized that it was important to make its products accessible to its customers. Thus, its computers were modular in design, which made them easier to transport and set up on site. In fact, IBM set the size of its components to fit into standard elevators. By contrast, the first UNIVAC computer spent the first severa....

Number Of Pages: 3

Number Of Words: 679

Got a term paper due soon and need some help quick? You have come to the right place. Essay Galaxy has over 50,000 essays, papers, and reports available for download right now! Get ideas from thousands students just like you to help make that essay perfect. Don't hesitate. Join today and get instant access to our enormous database.

Membership Options Price Savings   1 month subscription    $19.95 recurring * 3 months subscription    $39.95 recurring $19.90 6 months subscription    $69.95 non-recurring $49.75