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Essay Galaxy - Location Analysis of a Franchise Resturaunt
Location Analysis of a Franchise Resturaunt
Problem Statement:
Boston Pizza International Inc. is a Canadian owned and operated
restaurant. It has many facilities in Canada and has opened facilities in the
United States and in Southeast Asia. Boston Pizza is penetrating further into
the Canadian market and is opening at a new location on 8th Street in Saskatoon.
The chosen location has been the home of many previous restaurant failures. It
seems odd that any restaurant would want to open in a location which has proven
to be unsuccessful. What characteristics does Boston Pizza have that other
restaurants don't have that may allow this location to be successful? This new
location will be the second Boston Pizza franchise in Saskatoon, complimenting
the facility operating on 50th Street. Will the market areas of these two
restaurants over....
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Number Of Pages: 9 |
Number Of Words: 2434 |
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