Penguin Books: Introduction to Modern Business The aim of this essay is to comment on how, over the last six years Penguin Books Limited has grown and managed external and internal changes. Sixty one years ago, Allen Lane, the managing director of the Bodley Head, a British publishing company, revolutionised reading with the introduction of the first ten Penguin paperbacks. Today, over 600 million paperbacks are sold yearly. At a time when there was still little of entertainment, paperback books brought reading to the masses. Nowadays, paperback books bring reading to the world. During the last six years (1990-1996) Penguin Books Limited was faced with many "environmentalist pressures," with a continuous change inside the company, and competitors trying to imitate its successful innovations on both sides of the Atlan....

Number Of Pages: 5

Number Of Words: 1289

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