Management's Achievement Claims Perspective It is to no one's surprise that Coca-Cola is one of the world's largest companies. Fourteen years ago, Coca-Cola began building credibility to its investors by never over-promising, just consistently hitting long-term growth targets. In Great Britain, Coca-Cola surpassed two leading teas of consumption per capita. People said it would not be possible, but Coke did it. That is just one example. Coca-Cola's management believes in the theory that people need 64 ounces of liquid everyday to survive. Right now, Coke only accounts for an average of less than two of those ounces. They believe that by adding strength to the world's strongest brand, it will help people make Coke a more frequent choice for those 64 ounces. The part of this Annual Report that I personally wanted....

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